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In 2024, Team India secured a memorable T20 World Cup victory, ending a decade-long drought in ICC knockouts. They remained unbeaten, defeating strong teams like Australia, Pakistan, and England. The final against South Africa saw India defend a total of 176, winning by seven runs.

Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Following India's defeat in the Leeds Test, former England captain Nasser Hussain critiqued Shubman Gill's captaincy debut, noting a lack of commanding presence compared to Kohli and Sharma. Hussain echoed Ravi Shastri's concerns about India's search for a seam-bowling all-rounder and highlighted issues with slip catching and lower-order batting collapses, which contributed to England's victory.